Category Archives: Internet Marketing

Articles and news on IM

GURU Boot Camp Weekend

Friday, July 10, 2009 I flew out to LA for the Guru Boot camp. The traffic to Charlotte Airport wasn’t bad at all. Once I arrived at the parking deck and noticed the huge crowd waiting for the shuttle, I knew there would be a lot of people flying that day. There was a huge line at the security checkpoint. Luckily the security guards were very gentle. Just kidding. The flight went to St. Louis in a smaller plane that I did not have enough room to stand up fully. On the way to LA, I’m not sure where we were flying over but there were tons of huge circles and semicircles. What was the deal with that? The best I could figure was that’s how they were irrigated…but there were so many. If anyone has any ideas, please let me know in the comments. The flight was cool. I had a window seat so I noticed we flew over LA for a long time before getting to the airport. That is a huge city.

The next morning I was down stairs ready for the boot camp at 7:30 am. I was very surprised by the number of people that were there. There were about 425 people there. Around the first break I met Jason and Nandi Moore (www.dinealkaline.com/) that are students in Eben Pagan’s Ignition program with me. They were very cool. Eben had us play a game called matchmaker all weekend (which I do my best to play always). The way you play is talk to people all weekend, find out what they need, who there customer is, and what people they need to meet and then try to find people to link them with. This was an awesome exercise. It was great to get you focused on the needs of others and providing value to others. I highly recommend doing this everyday. During the first break, I was introduced to Dean Gates. Look him up on IMDB.com. He’s a makeup artist and has worked in the movie business for years. He knows tons of people in the industry and is a super cool guy as well. The boot camp was awesome because Eben had us do exercises and actual work while we were there. He had several guest speakers as well. One was a presenter during the Ignition program named Lou D’Alo (www.powerupcoaching.com). He spoke twice at the boot camp. We ended up sitting next to each other Sunday and he had a lot of great advice. You should definitely check out his site. He’s a really sharp guy with lots of great information!

Later that evening I was able to meet Eben, get my picture, and give him a guitar pick. I talked to him a little more at the pool side party after the event as well. There were so many cool people there. Dean Gates and I talked about movies and film making quite a bit that night as well. Talk about a guy with tons of cool stories!

The next morning we hit the ground running as well. The boot camp started at 9am and I think I left the conference room close to 11pm. We heard from Joe Polish (http://www.joepolish.com/) on good marketing and positioning. Next Andrea Albright spoke about using video online. Lou D’Alo spoke again after that about busting traffic myths. Rose Cole (http://www.wellnesswithrose.com/) spoke about how she built her online business and that it is all virtual. She had good information about using affiliates and communicating with customers and developing products to meet their specific needs. Laura Roeder (http://www.lauraroeder.com/) went on next. She taught us how to use Twitter effectively. She showed us how blogs can help build relationships with people. She did a great job as well. Don Crowthers (http://www.101publicrelations.com/ and Stompernet) jumped up and told us some ways to build expert status with Twitter in a few weeks. He was sharp.

After the boot camp I met up with Dean to talk more about filmmaking (lol) and get some food. Not much was open at 11:30pm. The food at the bar in the hotel was good though. After that (about 1:30am) I went up stairs, packed and slept until 3am. Then it was time to get up and prepare for my flight. (Note to self: Do not EVER get a flight that leaves at 5 something am.) The good thing about flying that time in the morning was that in LAX there was ONE person in front of me in the security line. Hehe. This definitely beat the hundreds in Charlotte. It would have been a nice time to sleep if I didn’t have a 4 year old (or so) constantly kicking me and being hyper. Oh well…I’m sure I would have been the same way at that age. J

Over all it was a great trip. I’m glad I made it out there. It would have been nice to stay a few more days. I would have gotten to go to a real Hollywood make up effects workshop and how cool would that have been?